PXG Store Opening Celebration Dubbed the Hottest Ticket In Motown By Brian Weis

PXG Store Opening Celebration Dubbed the Hottest Ticket In Motown

Just Launched PXG 0311 GEN5 Golf Clubs & Head Turning Contemporary Apparel Take Center Stage at the PXG Detroit store, in Troy, Michigan

By Brian Weis

On April 15, 2022, PXG celebrated the grand opening of PXG Detroit with an out-and-out Motown inspired affair. Invited notables, athletes, and clients alike, joined PXG Founder and CEO, Bob Parsons and President and Executive Creative Director of Apparel, Renee Parsons, for the epic celebration of the new retail store.

PXG Detroit, one of 13 dedicated brick-and-mortar stores within the U.S., is the first PXG retail store in Michigan, Renee Parsons' hometown state. Located at 2830 W. Maple Road, Troy, MI, 48084, the stunning facility supports an exclusive shopping experience for golfers and non-golfers alike.

During the event, guests enjoyed passed hors d'oeuvres and cocktails, and the global reveal of PXG 0311 GEN5 Golf Clubs as renowned music group, Big Swing and the Ballroom Blasters cemented the PXG notion that, "Nobody throws a party like we do. Period." DJ Lucy Wruble lit up the black carpet as guests arrived and fashion icon Ken Downing produced a live runway show with 14 models walking the green in PXG Apparel's SS22 Collection.

Mr. & Mrs. Parsons gave opening remarks and cut the ribbon for the retail store with the Mayor of Troy, Mr. Ethan Baker. Other notable guests included Detroit Lions Hall of Famer Barry Sanders, Brooks Nader, Jim Harbaugh, Amani Oruwariye, JB Berntsein, Ken Downing, Blair Wheeler, Colin Dietrich, and Amanda Sinishtaj.

PXG Detroit's 7,843 square-foot facility features an expansive retail showroom with PXG's latest apparel, accessories, and bags, roomy golf club fitting bays powered by TrackMan technology, and a dedicated putter fitting studio and practice putting green. A relaxing customer lounge tops off the in-store experience, offering customers the opportunity to relax after a fitting or watch the latest golf tournaments.

ABOUT PXG:
Founded in 2014 by entrepreneur and self-proclaimed golf nut Bob Parsons, PXG embodies his belief that every new product - from golf clubs to sport fashion apparel - should be markedly better. Every innovation should noticeably improve your performance. And every moment of impact should elevate your enjoyment.

Today, PXG offers a complete lineup of right- and left-handed golf clubs, including drivers, fairway woods, hybrids, irons, wedges, and putters, as well as high-performance, sport fashion apparel and accessories.

PXG's professional staff includes Patrick Reed, Jason Kokrak, Joel Dahmen, Zach Johnson, Paul Barjon, Michael Gligic, James Hahn, Jim Herman, Sung Kang, David Lipsky, Luke List, Justin Lower, Henrik Norlander, Seth Reeves, Kyle Stanley, Hudson Swafford, Cameron Tringale, Celine Boutier, Austin Ernst, Mina Harigae, Vivian Hou, Yu-Sang Hou, Gina Kim, Megan Khang, Christina Kim, Katherine Kirk, Brittany Lang, Gerina Mendoza, Ryann O'Toole, Jennifer Song, and Mariah Stackhouse.

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Revised: 04/20/2022 - Article Viewed 1,836 Times

About: Brian Weis

Brian Weis is the mastermind behind GolfTrips.com, a vast network of golf travel and directory sites covering everything from the rolling fairways of Wisconsin to the sunbaked desert layouts of Arizona. If there’s a golf destination worth visiting, chances are, Brian has written about it, played it, or at the very least, found a way to justify a "business trip" there.

As a card-carrying member of the Golf Writers Association of America (GWAA), International Network of Golf (ING), Golf Travel Writers of America (GTWA), International Golf Travel Writers Association (IGTWA), and The Society of Hickory Golfers (SoHG), Brian has the credentials to prove that talking about golf is his full-time job. In 2016, his peers even handed him The Shaheen Cup, a prestigious award in golf travel writing—essentially the Masters green jacket for guys who don’t hit the range but still know where the best 19th holes are.

Brian’s love for golf goes way back. As a kid, he competed in junior and high school golf, only to realize that his dreams of a college golf scholarship had about the same odds as a 30-handicap making a hole-in-one. Instead, he took the more practical route—working on the West Bend Country Club grounds crew to fund his University of Wisconsin education. Little did he know that mowing greens and fixing divots would one day lead to a career writing about the best courses on the planet.

In 2004, Brian turned his golf passion into a business, launching GolfWisconsin.com. Three years later, he expanded his vision, and GolfTrips.com was born—a one-stop shop for golf travel junkies looking for their next tee time. Today, his empire spans all 50 states, and 20+ international destinations.

On the course, Brian is a weekend warrior who oscillates between a 5 and 9 handicap, depending on how much he's been traveling (or how generous he’s feeling with his scorecard). His signature move" A high, soft fade that his playing partners affectionately (or not-so-affectionately) call "The Weis Slice." But when he catches one clean, his 300+ yard drives remind everyone that while he may write about golf for a living, he can still send a ball into the next zip code with the best of them.

Whether he’s hunting down the best public courses, digging up hidden gems, or simply outdriving his buddies, Brian Weis is living proof that golf is more than a game—it’s a way of life.